Know What Is Inside the Box and Boost Sales Opportunities
12 Apr 2018
Snel schakelen is waar het tegenwoordig om draait. Persoonlijke klantrelaties tussen in- en verkoop verdwijnen vaker naar de achtergrond, waardoor de nadruk komt te liggen op de producten zelf. Het delen van de juiste productinformatie wordt daarom steeds belangrijker. Door specifieke eigenschappen en (verpakkings)mogelijkheden te benadrukken, zullen de verkoopkansen stijgen.
Quick thinking is what counts today. With decreasing personal client relations between purchase and sales, the focus now lies on the products themselves. Therefore, sharing the right product information is important. Highlighting specific characteristics and (packaging) options will boost sales opportunities.
More Sales with More Information and Targeted Communication
Consumers will buy products more often when they know about their characteristics and possibilities. The same goes for retailers; it is important for them to know what they are purchasing and selling. Offering the right information and pointing out sales opportunities allows them to fine-tune the communication aimed at their consumers. The better one knows a product, the bigger the chance that it is bought more often.
Different Types of Information to Sell the Same Product
How does this translate to vine tomatoes? The type of information that is given to retailers and consumers is different. Even though it involves the same product, the emphasis lies on different characteristics and possibilities.
Retailers can be shown the healthy and fresh appearance of our natural products. When stores accurately highlight – literally and figuratively speaking – these aspects, sales will get a boost. Also, the long shelf life of vine tomatoes, minimises food waste. And smart packaging and choosing the right unit per product are also worth discussing.
For consumers, communication can focus on the freshness and great taste of the products. Vine tomatoes are distributed straight from our growers, where they are picked at the right time to guarantee the best taste. The versatility of our tomatoes is another subject to highlight. Each variety has its own taste and preparation method. Some inspiration: http://www.prominent-tomatoes.nl/en/het-ingredient/gerechten/
More sales because of a better understanding of our products? We are glad to offer extra information. Do not hesitate to get in touch with Wim van den Berg: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.
Activate the shopper to consume tomatoes at unexpected moments
With breakfast, for example. Curious about the positive effects?