This is Femke

This is Femke. She knows what’s best for her family.

Femke has a little boy named Sam. She knows how important it is to take good care of her family and to choose healthy food for them. She likes to serve simple delicious dishes the whole family will be sure to enjoy. For Femke, our vine tomato is the perfect choice. Why? Because it's delicious for preparing recipes like soups or pasta sauces. So this makes it easy for Femke to serve a meal her family will love.

We understand our shoppers
How does Femke behave as a shopper, and why? These insights into consumer shopping behaviour enhance the shopping experience and optimise sales results for both retailer and supplier. Check our new video and see what Femke's favourite tomato is.