Future proof through innovation and differentiation

What are the key principles of a successful organisation? An appealing price and great quality of the products are important, just as focusing on sustainability and availability. But there is more. If you want to keep growing in this continuously changing market, you should differentiate yourself from your competitors. But how? Through focusing on innovation for example. Where do you start, and which elements are of importance? Read it in our latest blog.

A changing market demands an innovative approach

Due to external factors, the market is continuously changing. This creates an uncertain future and therefore, drafting a long-term plan is no longer advisable. Executing a horizon scan is a better option. This method helps to objectively map the current situation in order to spot potential weaknesses , for example, as well as early trends.

When the market changes, the shopper adjusts to this. This means that a product that was once successful, might no longer meet current expectations. New times ask for new solutions. Such solutions can only be found when suppliers keep innovating. Not only when it comes to the products, but also regarding packaging for example. How is this packaging produced? Are the materials and methods that are used sustainable? How does its design differentiate from its competitors, so shoppers can instantly spot it on the supermarkets’ shelves?

How can you attract and retain new talent?

Focusing on sustainable growth also requires attracting new talent. Young(er) generations often have a different perspective on the market. They also have different requirements regarding the products that they purchase. Through using this knowledge, products can be developed that meet the current market demand more accurately. But how do you attract such talent and how do you retain it?

First, the sector should show what it has on offer and second, be appealing to this generation. As an employer, it is important to stay flexible and support new ways of working. Not only will this create space for new talent, but it also encourages innovation. And in these turbulent times, innovation is crucial if you want to keep growing and stay future proof.

Keeps its focus on the future. Curious to know how we can assist you in your future plans?

Growers United / Prominent keeps its eyes on the future. Curious how we can support you in your vision of the future? Feel free to contact Wim van den Berg of Growers United / Prominent: w.vandenberg@growersunited.nl or +31 (0)6 5756 4346.

Prominent is a brand of Growers United UA. This organization is responsible for the sales, marketing and quality control of the product.