High-quality and healthy options at a low price

Due to the current inflation, consumers have less money to spend. In addition, the geopolitical unrest results in more expensive raw materials, which further increases the prices in supermarkets. Therefore, consumers switch between supermarkets more often. How can retailers make sure that their customers keep coming back?

Switching between supermarkets for current offers

These days, consumers often make a detour for current offers: at one retailer they purchase their baked and dry goods for example, while at the next their fresh fruit and vegetables and at yet another their dairy products, meat, or meat substitutes. But once consumers have found their way to the competition, it proves difficult to get them back. Therefore, retailers give it their all to retain (keep) their customers.

Fresh fruit and vegetables are more healthy but less expensive

How can retailers stimulate consumers to keep purchasing high-quality and healthy options, but at a lower price?

Fresh produce, like tomatoes, is a great choice when cooking a tasty meal. In general, unprocessed products are healthier than processed food, as they do not contain unnecessary additives. Also, fresh produce is often less expensive. And when you start cooking yourself, you have a better understanding of the ingredients you need. This leads to less waste and less costs, while you create a delicious dish at the same time.

Retailers can help consumers with this. Stimulating and inspiring them with quick and healthy recipes for example. Many consumers may have chosen convenience before, but this trend has been reversed by the COVID-19 pandemic and the current inflation. Due to the increasing prices, even more people get busy in the kitchen to cook their own fabulous food.

Do you choose convenience food, or do you get busy yourself?

Why purchase a ready-made pasta sauce when you can also create a speedy sauce using fresh tomatoes? You can keep a check on high-quality and healthy ingredients, while fresh produce often costs less too.

The same applies to the snacks you give your kids (to school). Do you grab a prepacked bar or crisps? Or do you fill a container with snacking tomatoes? Not only is a bar or packet of crisps a less healthy option, as it is a processed product, but soaring costs of raw materials increase their prices too.

Through stimulating and inspiring consumers with recipes, videos, and information in their apps, retailers can encourage consumers to keep coming back. It also shows that you can create affordable and – just as important – tasty treats, using fresh produce. Not only great for your budget, but great for your health too.

Growers United / Prominent has been stimulating consumers with inspiring campaigns for many years. Curious to know more about our healthy and affordable solutions? Do not hesitate to get in touch with Wim van den Berg of Growers United / Prominent: w.vandenberg@growersunited.nl of +31 (0)6 5756 4346.

Prominent is a brand of Growers United UA. This organisation is responsible for the sales, marketing and quality control of the product.