Prominent Says ‘We challenge you!’

At the Global Tomato Congress in Rotterdam, the Prominent brand recently launched its campaign We Challenge You. Here, the entire chain – from our growers and partners to retailers – is challenged to help consumers enjoy healthy tomatoes on a daily basis. The campaign mainly focuses on the new generation of shoppers: millennials, young families and children. By planting a seed right now and providing the right information and inspiration, chances are they will still choose Prominent tomatoes in the future.

A tomato for every moment of the day

We Challenge You aims to encourage all parties involved to convince the new generation of shoppers that tomatoes are a healthy and tasty option at any time of the day. Every variety has its own characteristics, so a meaty tomato will taste great served with a fried egg for breakfast, a sweet tomato on a sandwich or in a salad for lunch, snacking tomatoes at any time of day and juicy tomatoes are perfect in a soup or pasta sauce. With inspiring videos, delicious recipes and events such as the Kids Food Challenge Prominent shows the endless possibilities its products have to offer.

Healthy options that are fun and tasty too

The tomato is the ideal product that is both healthy – it contains lots of vitamins, minerals and antioxidants – and tasty. By making smart decisions, like creating a pizza yourself using fresh ingredients instead of ordering one, you will increase the nutritional value without even noticing it. What is more, hosting a pizza party in your kitchen is a great way to teach kids that healthy food can be fun and tasty too. There are countless examples like this to show that healthy, fun and tasty go exceptionally well together.

An Instagrammable dish with a ripple effect

The report Shoppers of the Future by IGD acknowledges the trend of making more conscious food choices. It shows that 85% of shoppers are actively trying to improve their diets. One of the respondents says, “Now it’s in the news about children being obese, so I do think our generation as parents will be making a lot more conscious choices than our parents did.” Social media play an important role in inspiring and informing the new generation of shoppers. When (famous) influencers make healthy choices, it immediately causes a ripple effect. An Instarammable dish will encourage followers to prepare something tasty in their own kitchen. That being said, it remains important to keep the new generation of shoppers inspired, so they will always make healthy choices.

DOOR Partners / Prominent stands for healthy, fun and tasty. Curious to learn more about our campaign We Challenge You? Do not hesitate to get in touch with Wim van den Berg of DOOR Partners / Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.