Strategic Purchasing and Successful Sales; A True Win-Win Situation

The fruit and vegetable sector mainly aims at strategic purchasing to secure an acceptable profit margin. This is where the process usually ends. But what if we go a bit further and, together with partners and retailers, create a successful sales strategy? It will enable a win-win situation; double profit through strategic purchasing and successful sales.

First Step Strategic Purchasing, Second Step Successful Sales

A strategic purchase could result in acceptable profit margins. What if consumer sales fall short unexpectedly? In their next attempt, purchasers will look for even better deals to secure a healthy profit. Why do we only focus on purchasing if we can also gain from what comes next; sales?

Joining Forces by Sharing Knowledge and Insight

Starting a discussion with partners and retailers will pay off. Through joining forces by sharing knowledge and insight, you can create successful sales strategies. Focus on the characteristics of fresh produce for instance and on the needs of consumers. An optimal presentation - through target marketing and functional in-store displays - could give sales and enormous boost. Therefore, the centre of gravity no longer exclusively lies in purchasing; there are numerous ways to make a great profit.

Curious to know how you can successfully purchase and sell fresh produce? We gladly fill you in, so do not hesitate to get in touch with Wim van den Berg from DOOR Partners/Prominent: w.vandenberg@doorpartners.nl or +31 (0)6 5756 4346.

The sales, marketing and quality control of Prominent tomatoes are handled by Door Partners B.V. This sales subsidiary forms part of the Grower Cooperative DOOR U.A.