Fresh produce; this term is often used by producers and retailers. But what does ‘fresh’ actually mean?
Supply chain cooperation is more than a short-term initiative.
Now that bars and restaurants are cautiously opening their doors and people no longer use canteens due to continuous…
Consumer confidence increases as vaccinating is in full swing and more COVID-19 restrictions are being eased.
COVID-19 pandemic or not, consumers still want to eat good, healthy and preferably budget-friendly food. For this…
Private labels are becoming increasingly popular among consumers.
The global trend of retailers positioning/marketing their private label better has really taken off in the last couple…
At the start of the new year, Prominent looks ahead. What will be the trends in 2021?
It is the inside that counts, one often says.
Whether it is about maintaining good health or beating quarantine weight gain…
Before the start of the COVID-19 pandemic…
Quick thinking is essential in Sales and Marketing. Actions often focus on the short term:
A fresh smoothie with tomatoes? A funny tomato lollipop? Or a feast with tapas and pinchos?
Who will win this year’s Kids Food Challenge? Last year, we organised our grand finale at the Kookfabriek in Utrecht.
As the world economy is spiralling toward a recession, consumer confidence plummets. Because of an uncertain future…
COVID-19 is everywhere. With this corona virus holding our society in its grip, it is easy to have a passive attitude.
In contrast to twenty years ago, the modern consumer is continuously seduced to start snacking.
How do shoppers purchase their products and where can we spot the biggest growth?
At the Global Tomato Congress in Rotterdam, the Prominent brand recently launched its campaign We Challenge You. Here…
With the holidays approaching and the Christmas range already in the shops…
With breakfast, for example. Curious about the positive effects?